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Are you Managing Your Web Presence Properly

A business small, medium or big in size, particularly in today’s times requires powerful online presence to cut above the clutter of other business and reach out to their customers. We all know how expensive traditional advertising can get if you want to promote your business to your target audience. Also, in the times when mobile and tablets are the first screens and people want every information the need on the go, having your own website URL makes sense definitely. Now, most of the business whether small, medium sized or large do have their own web-pages and it’s very common today but many of the businesses particularly small and medium sized outfits do not know how to make the presence felt in the marketplace or rather cut above the clutter of the other thousands of similar businesses. What you need at such a time is a reliable web presence management agency or firm, who can look after all your needs around your brands or company’s web presence.

Managing Your Web Presence Properly


Here are a few tips to help you around finding a suitable web presence management agency who can get your web page at the top of the page rankings and get you enough traffic of potential customers. Before you shortlist a few web presence management agencies and brief them about your needs, you need to be clear about them yourself. First of all, web presence is not just about web designing and maintenance. It is much more than that. Web presence manage includes the following services

 

  1. Web design and maintenance – This is the common process of creating a website page for your brand or company and updating it regularly. Usually once the webpage is made and is live, you hire the same agency or any other on an annual basis for maintenance. It also includes hosting charges and more.
  2. Search Engine Optimization – An important part of digital marketing search engine optimization is carried out in order to take your web-page to the first page, eventually to the top in the list of searched pages for a targeted keyword. It is an important part of web presence management, many are unaware off or giving is not importance at all.
  3. Search Engine Marketing – Search engine marketing is used to take your page to the top of the top ranked web pages, obviously by paying for it. PPC or pay per click ads are an apt example of search engine marketing techniques.
  4. Social Media Optimization – Social media optimization is all about creating a brand presence and boosting it on social marketing websites like facebook twitter linkedin and more. It also makes use of blogs and forums pertaining to your business and target audience. This enhance brand loyalty as well.
  5. Social Media Marketing – Social media marketing is about getting traffic to your webpage using paid advertising tool like facebook ads and more. As compared to traditional forms of advertising online advertising through social media is cheap and gives good ROI as well.

Many of us who are in SME or Medium one, do have our own web page and blog sometimes but what we are not quite aware or clear about is how web presence management can take our business northward. So, while choosing a web design firm do consider that it is not about one time design of your website but more about continuous brand building and sales as well.

Well, keep this in mind and choose a web presence management company that can make your business grow using their digital marketing arsenal.

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