The Benefits of a Website FAQ’s page

Answer questions quickly

There are so many benefits to having an FAQ section on your website. They are a fantastic, self-serving tool to help with customer information. Many customers will go looking for an FAQ section to address any questions or concerns they have. You can quickly address questions like refund policies, delivery details, product returns, product instructions and how to reset my password in the FAQ section. Once they read these FAQ’s, there is no need to call you and send an email inquiry. Just think of all those waste of time calls you used to get answering the same questions all the time. An FAQ section will free up your time so you can work on other things.

Increase in Lead Conversion

If the FAQ answers a particular question, the potential customer will be more inclined to buy from the site if they have answers at their fingertips. It’s not surprising that customers leave the site if they can’t find solutions to their questions. If you can provide this with certainty and authority – you’ll clinch the deal, sale or inquiry. Lets’ say they had a query about the delivery times of a product; if the FAQ’s gave them the answer they wanted, this is a huge conversion factor.

Ease the Customer Experience

Most new visitors or customers to your website will go to the FAQ section if they don’t know your policies, procedures or business processes. An FAQ section guides them through all these questions and quickly enhances the whole experience. A happy new customer who trusts your site will be more inclined to make that purchase!

Netcom Zimbabwe tip: make sure they can easily find your FAQ section, and it’s not hidden somewhere down the bottom of the page.

FAQ’s help with your SEO and Google rankings.

Adding FAQ’s to each main page of your site will help with your online rankings. Adding FAQ’s may result in rich snippet displays on Google, which means your website will have more real estate on Google. As of March 21, Google likes well written FAQ’s and will display these under your website. Also, detailed answers can address long-tail keyword rankings, which can help to rank more keywords. It’s a win-win!

Netcom Zimbabwe tip: Try and be as detailed as possible in your answers. The more information you give the customer, the more likely they’ll buy from you.

Helps improve site structure and navigation

Add an FAQ into the main navigation at the top of the website will increase customers’ chances of clicking on them. A detailed FAQ page ( like our Hopping Mad Designs FAQ ) can also direct users to other pages throughout the site via internal linking. It’s a nifty way to drive traffic to specific high-value pages on the site. Internal linking is great for SEO, as it allows Google to crawl your site easily.

Less Customer Service Calls

Think about all those pesky inquiries and questions that led to nothing. FAQ’s eliminates time wasters, tyre kickers, and headaches of repeating the same answers day after day. Letting your customers work the answers out for themselves with a detailed FAQ section frees your time up. You may not even need that customer service call centre or someone monitoring the Live Chat that’s costing you a fortune. Think about all those dollars save!! All this allows your customer service dept to focus on urgent and more pressing issues.

Be better than the competition

Want to know what makes you look more professional? It’s more informative and well-written content on your website. With an FAQ section, you can enhance and show off your authority and more profound knowledge in your field by writing the best FAQ set. It’s a great way to outdo the competitors who may have a poor FAQ section.

Helps reduce bounce rates

That’s right. Most people will quickly glance at the FAQ section for extra information. If they find something interesting, they’ll spend more time on your site reading. Google will notice the extra time and reduced bounce rates and start ranking this page higher – especially if you encourage users to click through to other pages within your site

 

Check out the FAQ page on our Netcom Zimbabwe's website.

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